AFL Brand Approval System

We thank you for your patience during this period and we wish everyone a happy and safe Christmas and New Year.

The AFL’s Intellectual Property (IP) is one of AFL’s most important assets. Therefore it is vital that all AFL IP is used correctly and consistently in all brand communications to reinforce its value.

The AFL Brand Approvals System is for all AFL IP requests and artwork/creative approval submissions.

• The AFL considers its brands to be its most important long-term asset.
• The AFL owns all AFL logos, club logos and other intellectual property associated with the AFL competition.
• It also has intellectual property rights that ensure the appropriate use of AFL images and vision.

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The information, images and services included within, and associated with, this site may include inaccuracies, typographical and other errors. The site is offered without any warranty of any kind, express or implied, and users remain solely responsible for any errors associated with their submissions before, during and after the approvals process.